Question: When is good to great not an viable option?
Answer: All options are determined by the numbers. In the end, greatness is determined and or defined by the numbers. Which means that sometimes good isn't really good. Sometimes it means that good is great. But before anything is determined, the homework must be done.
What homework:
- trends
- influencing factors
- baseline numbers
"Men lie and women lie but, numbers don't lie. "
