Just the other day, I was working with a martial arts instructor client who was making the leap into the twitter world. For him and his students it was a big thing. He wasn't sure how he was going to use it or what to say. He just new that many people that he does business with utilize it. That is why I got a phone call. On that call, we talked about his school, his products, and the messages that he would like to give them.
We talked about martial arts being a way of life. It's a way of life in that you use it and keep it with you every day and at all times. Which lead us to the next part. We went over the reminders or lessons that we forget when we leave the school.
So , he has begun tweeting things like; reminders, announcements, safety tips, things to practice, training philosophy , and so one.
The meeting brought clarity in how to use it and what to say. He's now on his way onto taking over world.
